With over 2 billion users primarily using their smartphones to access the internet, optimizing websites solely for desktop viewing no longer yields benefits. Nowadays, accessibility and mobile device optimization go hand in hand.
Fortunately,
creating a mobile-friendly website is no longer as challenging as it used to
be. With the popularization of WordPress accessibility plugins and extensions,
you can now optimize your website even without any coding or web development
experience.
Of course,
note that tools only aid the process. Ultimately, you’ll need to customize and
assess your layout yourself, so ensure that you know how to:
Eliminate
Blocks of Text
Text appears
differently on desktops and mobile devices. For instance, 50 words might only
take up four lines on your desktop, but they could quickly go over six or seven
lines on smaller screens.
For this
reason, keep your content brief and concise. Keep each sentence under 20 words,
and include no more than two sentences in each paragraph.
Reduce Page
Bloat
Images and
videos encourage engagement. However, adding too many high-definition assets
runs the risk of page bloat.
Reduce page
sizes as much as you can. Most digital natives have short attention spans, so
you’ll likely lose their interest if your website takes more than three to five
seconds to load.
Check if HTML
Codes Translate Correctly
Use your
WordPress accessibility plugin to check if the HTML codes translate correctly
on iOS and Android web surfing platforms. Otherwise, your layout might appear
disorganized or distorted.
Check Button
Placements
Look at your
button placements depending on screen size. Ideally, your CTA buttons and
one-liners should appear somewhere around the middle of the screen, regardless
of whether the user is on their desktop or smartphone.
Bottom Line
Since
AI-enabled WordPress accessibility plugins will do most of the work for you,
you can focus on routine assessments. Keep testing your website for
inconsistencies. Ask your team to run all your platforms across various mobile
devices at least once a month.
Fix
accessibility issues as soon as you can. Remember: it only takes one bad
experience to lose the trust of a loyal customer.
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